Strategy. Creativity. Results.

Social media marketing portfolio

I help brands grow their presence, engage the right audience, and drive real results through creative strategy, content production, reporting, and community-led storytelling.

Tia Amin portrait
7 industries shaped through content strategy and production
Services

Built from plan to post.

I blend creative direction with operational clarity: voice development, content calendars, Reels and TikTok scripts, production, community management, reporting, and paid ads.

01 - Strategy and brand building

Plan with purpose

Data-driven direction

From content calendars to storytelling campaigns, I build strategies that align with your goals and speak your audience's language. This includes branded voice development, post briefs for designers, and overall direction for a strong digital presence.

02 - Reels, scripts and media

Create content that clicks

Production-ready ideas

I handle the creative process from writing Instagram Reels and TikTok scripts to editing videos and managing full-scale media production. One-off campaign or ongoing content, every piece stays fresh, polished, and on-brand.

03 - Community, reports and ads

Engage. Analyze. Grow.

Clear purpose and impact

I manage online community replies, DMs, comments, monthly reports, and paid ad strategies that increase reach and sales while keeping every content decision accountable.

Industries

Brands brought to life.

Each category needs its own pace, content language, and conversion path. The work spans lifestyle, service, product, and technology brands.

Jewelry and fashion campaign detail
Food and beverageCafes, coffee shops, desserts, and specialty concepts.
Real estate and interiorsLuxury homes, architecture, interior design, and property content.
Medical and aesthetic clinicsDental, cosmetic, skincare, and service education.
Pet careVeterinary clinics, pet shops, bundles, and care-led retail.
Fashion and beautyBoutiques, cosmetics, launches, styling, and product storytelling.
Tech and softwareSaaS, web development, mobile apps, and platform content.
Product-based brandsE-commerce, bundles, retail products, and campaign systems.
Showcase

Scroll-stopping systems.

Extracted from the portfolio deck: feed planning, launch posts, real estate grids, pet-care content, fashion edits, coffee concepts, and product-led layouts.

Coffee shop content grid
Fashion content grid
Beauty content grid
Real estate content grid
Luxury campaign grid
Interior design content grid
Architecture content grid
Retail launch content grid
Food and beverage content grid
Pet care content grid
Neutral home content grid
Product brand content grid
Insights

Reporting that steers the next move.

Performance views, audience behavior, content comparisons, and monthly reports turn content into an accountable growth system.

Monthly report focus Reach Track how campaigns travel and where distribution needs stronger creative pressure.
Community focus Engagement Review saves, comments, shares, replies, and DMs to understand what audiences actually respond to.
Paid focus Sales Use PPC, Meta, and Google Ads when the goal needs a clear acquisition push.
Timeline

From kick-off to community management.

We begin with a strategy meeting and agreement, followed by research and moodboard creation. Once the strategy is approved, posts, Reels, and stories move into design with two rounds of edits before launch.

Kick-off meeting and agreement

Align on goals, scope, brand priorities, and the working agreement before production begins.

Research and planning

Research audience behavior, set content pillars, build the moodboard, and define the strategic direction. Strategy and planning fee is 50% of the monthly retainer value.

Strategy deck approval

Present the strategy deck, collect client approval or tweaks, then lock the direction for execution.

Design posts, Reels, and stories

Month one content fee is invoiced at the monthly retainer value. Two edit rounds are included.

Start posting

Content goes live and community management begins across the approved platforms.

Add-ons and platforms

Bundles shaped around the gaps.

Deliverables are never fixed. The bundle is built around budget, goals, content gaps, and the channels that matter most.

Optional add-ons

  • PPC, Meta, and Google Ads
  • Influencer seeding
  • Website or landing page revamp
  • Product-launch photo shoots
  • Mobile app development
  • AI automation

Core platforms

  • Instagram
  • TikTok
  • Facebook
  • LinkedIn

Choose any two as core channels; others can be repurposed.

Contact

Let's build the next content system.